Whether you are just starting your business, have a well-established and successful business or you are somewhere in between trying to expand your business, having a professional and clear website is an essential part of your business that you don’t want to neglect. Here are four reasons why.
- It Proves Your Business Is Real
What’s the first thing you do when you are interested in signing up for a new membership or purchasing a tool or service? Chances are, you Google the product or service you are looking into and browse their website. What would you think if you couldn’t find a website or the website you found looked thrown together and hard to use? You would probably close out of that tab and keep looking until you found a website that looked legitimate and easy to use. You don’t have time to mess around with a website that is hard to navigate, and chances are, if that business doesn’t care enough about their website, how are they going to be to work with? You need a professional, easy to use website so that your ideal clients know you are legit!
The average time spent on a website is 15 seconds and an opinion is formed in less than 1 second! That is not much time to make a good first impression. Studies indicate the majority of first impressions on websites are based on their design. People will completely stop engaging and leave your site if they find it unappealing, hard to navigate or it looks unprofessional. I mean think about it, wouldn’t you? I’m sure you can think of a few sites you have come across that just look awful, you chose not to do business with that company.
- It Can Generate Leads
Isn’t it crazy that something as simple as putting your information on the internet can land you more business? If people are interested in your product or service, most likely, they will land on your products/services page. Simply having all your products and services laid out on your site in a professional and easy to read design can make potential clients choose your service over someone else’s. I don’t know about you, but I find sites that don’t list all their product/service information and just say “Call for more info!” frustrating. I don’t want to waste my valuable time on a call with a company that isn’t offering what I need. Laying it all out will help generate leads for your IDEAL clients.
- Saves Time, Confusion and Frustration
It is irritating trying to find basic information for a company (phone number, address, hours of operation) quickly when you need it but not being able to find it! Having a website that has ALL your company’s basic information clearly listed will save you and your potential clients (and current clients) time, confusion, and frustration. Basic information is also more than just where you are located and how people can reach you. It’s explaining in short informative blurbs who you are, what you do and how you can help your IDEAL client. The average time people spend reading content on a website is about 6 seconds. That means you must have everything you need your ideal client to understand right in front of them so they can easily find it.
So now, take a look at your current website with these points in mind and decide if you might need a website overhaul. If you do (or if you need a website built from scratch) we can help! Here is a link to our Web Design services https://www.myvirtualassistantpro.com/web-design/ . We would love to chat with you to see how we can help make your website look incredible.
Alyssa (Project Manager and Web Designer at MVAP)